Users will soon have a updated setting that allows them to reduce the volume of AI-made media appearing in their feeds. This step comes as the platform revealed that it currently hosts more than 1 billion content made with AI.
Trial and Implementation
The new functionality is being tested over the next few weeks before a full-scale rollout. This advancement comes amid a surge in AI content, fueled by emerging AI video creators.
AI Content on Other Platforms
Recent reports that almost a tenth of the fastest-growing content creators on a competing service only show clips produced artificially. A significant portion of this content is classified as low-quality AI content, a label for inferior, factory-style content that is often absurd or dreamlike.
Based on user feedback that a lot of users like content produced via AI tools, ranging from computer-generated images to educational videos, and we want to give people the power to adjust the amount of that, according to their own choices,” said a spokesperson.
AI on the Platform
TikTok shared that there are presently over a billion videos on its service identified as artificially created. In total, more than 100 mn media items are added to the platform every day, making clips made by AI a relatively small percentage of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the volume of artificial media they view by accessing the content preference option in the app and selecting “AI-generated content”. Additional categories that currently be adjusted under the filter include politics, style, beauty, and choreography.
Platform Guidelines
The platform’s policies oblige creators to identify convincing artificially created content, and it prohibits malicious fake videos of public figures or critical incidents. Any believable AI video that is not labeled can be deleted under its community policies.
In addition, the platform will from now on add an “AI-made” watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This measure is aimed to stop users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2m AI literacy fund for experts and organizations to create informative material about responsible artificial intelligence. This program will benefit non-profit groups focused on training coding and technology.
Content Safety Approach
TikTok has defended its moderation strategy, amid debate over intentions to cut jobs for hundreds of content moderators in Britain. It is set to cut 439 jobs in its content moderation department in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that people-led review would continue to be important, but AI can safeguard staff by eliminating the most distressing content before it is viewed by staff. TikTok reported a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is why a lot of the machine support is making a difference process content quickly.”
